Read the opening chapters of Next Gen CEO for free!
60 short, punchy chapters of actionable career advice, fresh ideas and field-tested templates you can apply immediately. No waffle. No jargon. Just precise tools for real decisions in a time of real change.
Next Gen CEO is an essential book for anyone who wants to lead effectively in a world where radical change is the only constant.
- Master the new rules of leadership
- Unlock practical frameworks that work today
- Adopt leadership habits that fuel speed, innovation and growth
- Avoid the mistakes that sink most CEOs
Drawing on three decades of building businesses and advising leaders – and grilling aspiring entrepreneurs on BBC’s The Apprentice – Mike Soutar shows you how to adapt faster, make better decisions, and be a leader others want to follow.
Structure
The Next Gen CEO Model
Next Gen CEO is built around five concentric rings of leadership. At the core is Self-Leadership, the foundation for clarity and resilience. From there the model expands: leading teams, building organisations, navigating markets, and shaping thought at the highest level.
Across 60 sharp, fast-moving chapters, Mike shares stories, strategies and frameworks designed for immediate use. No filler, no management-speak, just the insights tomorrow’s elite leaders need today.
Insights
What Next Gen CEO equips you to do
- Lead with clarity, energy and judgement
Make better decisions and build a team that doesn’t depend on you. - Create a high-performance environment
Establish the conditions for constructive dissent and outstanding results. - Scale without losing control
Build systems that remove guesswork and give you time to think long-term. - Future-proof your organisation
Navigate uncertainty, outlearn competitors and stay relevant in a world that won’t slow down for you.
"Mike Soutar writes from the front line of business, not the sidelines. I wish I had read this years ago."Rory Sutherland TED global speaker
Reader Reviews
A closer look
Everything you know about leadership is about to expire
The rulebook most leaders rely on was written for a slower world that no longer exists.
Next Gen CEO is not a book about management theory. It is about the raw mechanics of leadership – the principles that remain when the noise of the modern world is stripped away.
Inside, you’ll learn how to:
- Lose more arguments – and become stronger for it.
- Stop being everyone else’s problem solver.
- Design teams that don’t need you in every room.
- Stay on fire – without burning out.
No jargon. No waffle. Just battle-tested frameworks for a world where AI, distributed work, and economic upheaval are reshaping the workplace in real time.
Leadership is a behaviour, not a job title. The future will reward those who learn faster than the world is changing.
Are you ready to be a leader others choose to follow? Get your copy.
“The essential modern playbook for leaders who dream big”
Simon Squibb, bestselling author of What's Your Dream?